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Press Kit

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Keeping the Pole Upright
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A Man and His Lemonade

BIOS

Long Bio

I've been building businesses my entire life. In elementary school, I bought 95 pounds of gummy bears and hired my friends to sell them. As a teen, I made and sold mixtapes (ask your parents what those are), sorted baseball cards (I got paid in cards), babysat four-days-a-week after school, and sold nuts and dried fruit (and more gummy bears) in a neighborhood store. More recently, I helped build a number of well-known billion-dollar companies including IMAX Corporation and Coupons.com. I am the Founder and Chief Squad Officer of The Startup Squad, an initiative dedicated to empowering girls to realize their potential, whatever their passion. The Startup Squad is my first book (woo-hoo!) and is co-authored with the fabulous Nicole C. Kear. I live in Silicon Valley and can often be found eating gummy bears with my wife while watching my two daughters sell lemonade from the end of our driveway.

 

Visit and learn more about Brian at thestartupsquad.com, on Facebook at @chiefsquadofficer or on Twitter at @weisfeld. You can also learn more about The Startup Squad at @thestartupsquad on Facebook, Twitter, Instagram, Pinterest, and more!

 

Medium Bio

Brian Weisfeld has been building businesses his entire life. As a kid, he bought gummy bears and hired his friends to sell them. As a teen, he sorted baseball cards, babysat, and sold mixtapes. As an adult, he helped build well-known, billion-dollar companies including IMAX Corporation and Coupons.com. Brian is the Founder and Chief Squad Officer of The Startup Squad, an initiative dedicated to helping girls reach their potential, whatever their passions. Brian lives in Silicon Valley with his wife and two daughters.

 

Baby Bio

Brian Weisfeld has always built businesses - from a gummy bear business as a kid, to IMAX Corporation and Coupons.com more recently. Brian is the Founder of The Startup Squad, an initiative dedicated to empowering girls to reach their potential, whatever their passions. Brian lives in Silicon Valley with his wife and two daughters.

 

 

THE BOOK

The Statrtup Squad Book #1

 

"I loved this story of girls finding their way in the world of entrepreneurship."

– ANN M. MARTIN author of The Baby-Sitters Club series and Newbery Honor winner A Corner of the Universe

 

"The Startup Squad encourages girls to dream big, work hard, and rely on each other to make good things happen. It teaches them how to succeed—and reminds all of us that girls mean business!"

– SHERYL SANDBERG COO of Facebook and founder of LeanIn.org and OptionB.org

 

"A great read that is fast-paced, fun, and empowering. The Startup Squad comes complete with a treasure trove of tips for starting a business."

– KATHERINE APPLEGATE Newbery Medal-winning author of The One and Only Ivan

 

 

Girls mean business in a brand-new middle grade series about friendship and entrepreneurship!

 

All the great leaders had to start somewhere. And Theresa ("Resa" for short) is starting with the lemonade stand competition her teacher assigned to the class—but making it a success is going to be a lot harder than Resa thinks. The prize: line-skipping tickets to Adventure Central. The competition: Val, Resa's middle school nemesis. And the biggest obstacle to success: Resa's own teammates. Harriet is the class clown, Amelia is the new girl who thinks she knows best, and Didi is Resa's steadfast friend—who doesn't know the first thing about making or selling lemonade. The four of them quickly realize that the recipe for success is tough to perfect—but listening to each other is the first step. And making new friends might be the most important one...

 

The back of each book features tips from The Startup Squad and an inspirational profile of a girl entrepreneur!