Brian Weisfeld

I’ve been building businesses my entire life. In elementary school, I bought 95 pounds of gummy bears and hired my friends to sell them. As a teen, I made and sold mixtapes (ask your parents what those are), sorted baseball cards (I got paid in cards), babysat four-days-a-week after school, and sold nuts and dried fruit (and more gummy bears) in a neighborhood store.

As an adult, I helped build a number of well-known, billion-dollar companies including IMAX Corporation and Coupons.com. Then I watched my oldest daughter struggle to sell Girl Scout cookies and I also became frustrated with some of the less-than-empowering influences I saw for my two girls. So I bought a copy of Writing Children’s Books for Dummies and decided to write a novel series to inspire kids (especially girls!) to open their first lemonade stands or other businesses and to empower them with an entrepreneurial mindset.

I am a youth entrepreneurship advocate and the co-author of Penguin’s forthcoming You’re The Boss: A Kid’s Ultimate Guide to Starting Your Own Business, a non-fiction book to inspire kids to start their first businesses and to empower them to think like entrepreneurs. I also co-authored the Macmillan-published The Startup Squad book series which was recommended by the American Library Association (ALA) as a diverse and inclusive read to teach young people about money.

I am the founder and executive director of The Startup Squad Foundation, a fiscally-sponsored nonprofit dedicated to teaching entrepreneurship to girls from underserved communities.

I live in Silicon Valley and, when I am not travelling the country inspiring kids to start their first businesses, I can be found eating gummy bears with my wife while watching my two daughters sell lemonade from the end of our driveway.

The Importance of Entrepreneurship Education TEDx

Why is it so important that we teach kids entrepreneurship. Because entrepreneurship education changes kids’ lives. Watch my TEDx about to learn more about why I am so passionate about this topic.

My TEDx about Kindling Inspiration

I did a TEDx where I shared my journey to create The Startup Squad and all the twists and turns along the way. Watch how I was able to kindle my inspiration into a book series and learn how you can kindle your inspiration into something that just might change the world.

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