I’ve been building businesses my entire life. In elementary school, I bought 95 pounds of gummy bears and hired my friends to sell them. As a teen, I made and sold mixtapes, sorted baseball cards (I got paid in cards), babysat four-days-a-week after school, and sold nuts and dried fruit (and more gummy bears) in a neighborhood store.
As an adult, I helped build a number of well-known, billion-dollar companies:


Then I watched my oldest daughter struggle to sell Girl Scout cookies and I also became frustrated by the lack of empowering influences for my two girls. So I bought a copy of Writing Children’s Books for Dummies and decided to create a novel series to inspire kids (especially girls!) to open their first lemonade stands or businesses and to empower them with an entrepreneurial mindset.
I’m a passionate advocate for youth entrepreneurship and the co-author of Penguin’s You’re The Boss: A Kid’s Ultimate Guide to Starting Your Own Business, a non-fiction kids’ guide to starting a business that was named a Junior Library Guild Gold Standard Selection. I also co-authored the Macmillan and Penguin-published The Startup Squad book series which was recommended by the American Library Association (ALA) as a diverse and inclusive read to teach young people about money.
I’m the founder and executive director of The Startup Squad Foundation, a fiscally-sponsored nonprofit dedicated to teaching entrepreneurship to girls from underserved communities.
Working with children opened my eyes to their remarkable creativity. Drawing on my professional experiences, I now help adults and organizations become more creative and innovative by learning to think like 10-year olds.
I deliver powerful keynotes, book talks, and workshops that elevate corporate creativity and innovation by driving people to innovate like a child and deliver like an expert. I have spoken to thousands of adults and kids across three continents during my career and was featured on Good Morning America for my work.
I also speak at schools, libraries, and corporate family events to introduce kids to the entrepreneurial mindset and how it will help set them up for a lifetime of achieving their potential.
I live in Silicon Valley and, when I’m not travelling, can be found eating gummy bears with my wife while watching my two daughters sell lemonade from the end of our driveway.
See how Brian can help you and your organization be more innovative and creative by relearning how to think like 10-year olds.
Learn why it is so important that we teach kids entrepreneurship and why I am so passionate about this topic.
Learn more about my journey and how you can kindle your inspiration into something that just might change the world.